Heat poster

YOU’VE GOT THE ENERGY

Challenge
Create a ‘welcome to Brussels’ billboard on behalf of energy provider Electrabel at Brussels airport.

Solution
Everyone who took a plane at Brussels Airport this year, probably noticed it:
The interactive Heat Poster for Electrabel. 42 interactive television screens, all connected to a heat camera, formed a 30m2 poster sensitive to body heat. The energy produced by the bodyheat of the passers by instantly created the endlessly changing visual of this campaign. Each day, the poster comes to life through tousands of passers-by.