Introduce the new Samsung Galaxy Note to the Dutch market, using unconventional and surprising types of media.
From Galaxy to galaxy. We created a unique chance to say ‘Hi’ to astronaut and Dutch hero André Kuipers. On Facebook, people could create a portrait out of their profile picture. Out of all portraits, we made a giant real life greeting, visible from the ISS in space.
When André Kuipers tweeted a picture of the greeting, the campaign got the attention of numerous on- and offline media, intensely boosting awareness for the product.