The Netherlands salutes Andre Kuipers

FROM GALAXY TO GALAXY
SAY HI TO ASTRONAUT
ANDRE KUIPERS

Challenge
Introduce the new Samsung Galaxy Note to the Dutch market, using unconventional and surprising types of media.

Solution
From Galaxy to galaxy. We created a unique chance to say ‘Hi’ to astronaut and Dutch hero André Kuipers. On Facebook, people could create a portrait out of their profile picture. Out of all portraits, we made a giant real life greeting, visible from the ISS in space.

Results
When André Kuipers tweeted a picture of the greeting, the campaign got the attention of numerous on- and offline media, intensely boosting awareness for the product.