Cordaid, a Dutch NGO, wanted to explore the possibilities of an online campaign to generate donations to help the desperate situation of refugees in South Sudan. It’s hard to get attention online for the situation in South Sudan. So we needed to find a clear and appealing message that could be easily spread via online influentials.
Street View is a great way of looking into the lives and environments of others. What if you could take a look into a third world country at war? If you read about this on Twitter or Facebook you’d be more likely to click and watch. But this particular Street View isn’t designed to explore for a long time; after a while we take control of the view and focus on a real story of a real refugee (video). She has fled the rebels where she’d been raped for three months. She now lives in unbearable circumstances. Having heard her story it’s difficult to resist the plea for a donation.