Toy or Toxic

WHAT IF KIDS CAN CHOOSE
BETWEEN HOUSEHOLD
CHEMICALS AND TOYS

Challenge
Every year in The Netherlands, 7,500 accidents happen with young kids and household chemicals. Our task was to raise awareness among Dutch parents about how attracted their children are to household chemicals.

Solution
We conducted an experiment on kids between 1 and 4 years old. What happens when you give a child the choice between household chemicals and toys. The campaign message was communicated with an online film, online ads, posters and informative brochures. We also created an online mobile test designed to let parents test their children.