The invisible
made visible

A CAMPAIGN DEVELOPED
WITH INFECTIOUS BACTERIA
FROM DUTCH KITCHENS

Brief
Every year more than 700.000 Dutch people get infected and food poisoned by invisible infectious bacteria, often found in their own kitchens. Create a campaign to ensure that the latent knowledge about hygiene is activated.

Solution
The invisible made visible. A campaign developed with infectious bacteria from Dutch kitchens. In a laboratory text was written in big special petri plates with invisible bacteria from vegetables, dishcloths and chopping boards. Text that under the right conditions became visible as the bacteria started to grow. After a few days they had grown into simple tips to prevent food infection.